Myeongdong 명동

Myeongdong (명동) is one of the most touristy area for shopping in Seoul. This area is the mecca for Korean skincare and cosmetics (e.g Etude House, Skin Food, it’s skin, Beyond) and also for mid-to-high price brand outlets (e.g SPAO, ZioZia, BSX). Many staff can speak Mandarin, Japanese and Thai in this area.



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The Face Shop Mango Seed Silk Moisturizing Facial Butter Review

Fall and Winter in Korea can dehydrate your skin and it’s advisable to use some moisturizer to moisturize your skin.


THE FACE SHOP Mango Seed featuring Seohyun

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EXO-K: The New Face of The Face Shop

Popular skincare retailer, The Face Shop, has recently chose rookie group EXO-K for their new line of skin care product – Chia Seed. The Face Shop is/was endorsed by other popular Korean wave stars such as Won Bin, Kim Hyun Joong, Park Min Young and SNSD’s Seohyun. Let’s check out the pictures!

the face shop

EXO-K for The Face Shop Chia Seed (Photo: The Face Shop)

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Kim Soo Hyun and Jung So Min for SK-II

Rising Korean stars, Kim Soo Hyun (Dream High), Jung So Min (Playful Kiss); alongside with Seo Ji Hye (49 Days), Yoon Seung Ah (Playful Kiss) and Lee Jong Suk (Secret Garden) are the new faces for SK-II Korea. The tagline of the campaign is “지금부터 시작이다” which means “Starts From Now”. All the stars have radiant skin after using SK-II! Check out the pictures below!

Kim Soo Hyun

김수현 Kim Soo Hyun (

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